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Value and Vision

"'No one will protect what they don't care about;

and no one will care about what they have never experienced.'

David Attenborough

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Our aim is to inspire mass behavioural change through a change in perspective towards the environment.

Our starting point is people and how they perceive and value the environment.

We have a generation that are desperately searching for ways to save the planet, but are out of touch with the natural world.

Saving the environment is a multi-dimensional issue. Our aim is to direct the audience to the nuances of the environmental issues.

Our focus being on the rainforests, wildlife, and the oceans.

We have a society that are mostly living their lives vicariously through other people on social media. They are craving authentic experiences, searching for meaning, and longing to reconnect.

We use social media story telling as a creative process to engage followers with our purpose and values, through authentic experiences that connect and inspire.

Our aim is to capture the attention of the audience and develop a groundswell of support, both financial and emotional, towards the goal of saving the natural world before it's too late.

We place immense value on our social reach and a deep connection with the audience. The key element is the value that's created by the mass public support.

Fundraising to preserve the environment should not just be a reached out hand for a never ending stream of money. We are here to add value through reason.

Sustainability and an environmentally positive image are vital for brands. We provide a powerful platform for corporate or philanthropic sponsorship that does good.

Our vision is to innovate an effective approach within a sustainable system that produces measurable results.

Our strategy does not target short term conversions, but rather long term goals with short term wins.

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