The Window NGO
Fundraising
We are using a double edged fundraising strategy, with social media campaigns to gain corporate sponsorship for the productions, while receiving donations from the public through the campaigns.
We provide a highly visible platform for corporate and philanthropic sponsorship that adds real brand value while doing measurable good.
We produce engaging authentic experiences that aim to evoke an emotional connection from the audience. People that are emotionally invested will donate more generously and fight more passionately for the cause.
It's the value of the attention placed on the social media campaigns that differentiates us from everyone else.
*We are a new organisation and have not yet received our Tax Exemptions Status, but that will be changing soon.
'Where attention goes money flows'
Fund Distribution
Fund distribution is an investment and not topping up a leaky bucket.
We believe emphatically in the philosophy of the Three Pillars of Eco Tourism; care of the people, care of the land, care of the wildlife.
These three key elements are intrinsically entwined and this is where a sustainable system needs to be implemented and supported.
A percentage from the sponsorship and the public donations we receive will go towards organisations on the ground.
The environmental battle is a nuanced struggle that needs flexibility and understanding to make sure the funding is going towards an achievable objective and not keeping a losing battle on life support.
One of our key differentiating points is our approach to investing our funding into effective 'on the ground' organisations. Although large organisations generally do good, it's often the smaller organisations that are extremely effective in key areas and need the financial support.
'Phase Two' of The Window NGO will be heavily focused on fund management to ensure the capital reaches the right places and is used effectively.
Our ultimate goal is to instil a sustainable circular economy into environmental preservation through large scale corporate investment, ecotourism, and public interest.
The key element is the value that's created by the mass public interest.
Trust
Transparency is key in building trust from corporate or public donors. We intend to provide an accountable use of funding and clear metrics of the success of our social media stories.
We will provide a clear synopsis of our social media campaigns for sponsors with concept, location, personalities, projected reach, and duration. We will provide a comprehensive report on analytics of the ROI for sponsors after the commencement of the campaign.
Our social media campaigns will often feature the smaller organisations that we will donate the funds to (raised from the public and the sponsorship). Our aim is to introduce the audience, highlight the organisations cause and operations, their effectiveness, and encourage a continued relationship.
Our Goal
Our goal is to inspire and implement a sustainable system that will preserve the natural world and the environment before it's too late. The financial support needed will only be achieved through major funding and that funding being implemented in the right areas to effect sustainability. Only through the will of the people can this be achieved. To garner mass public support, we need to educate and inspire, to create a bottom up movement that will support and create value for the system.
We are not targeting short term conversions through impact, but rather long term successes with a deeper connection.